Business Policy and Strategy
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Business Policy and Strategy
The purpose of the individual case assignment is to provide each student with an opportunity to research and apply strategic management concepts and content to real world strategic dilemmas. Each student will individually research and compose a compelling sixto seven page strategic review on the brand Yelp.
Grading Criteria will be:
25% – Research and Insights (presence of deep, relevant research into the brand)
25% – Analysis (analysis of relevant variables, application of strategy theory, integration of
25% – Innovative Solutions: (Evidence of real thought and creative problem solving put
into proposed new growth strategies)
25% Organization: proper headings, good paper organization, solid punctuation,
grammar, spelling and sentence structure
Each paper should examine Yelp in great detail and provide the following sections.
– History and most important inflection points that impacted performance
– Thecurrent brand position, value proposition and key business-level strategies
– Current environmental assessment
– Three year financial (2014, 2015 and 2016) performance summary review
– Two proposed high level innovative strategies that will drive future growth over the
next five years. Each strategy should have a key performance measure linked to it.
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